Vietnamese restaurants pay 25–30% to ShopeeFood and GrabFood. In 2026 the apps also become their tax collector.
ShopeeFood and GrabFood together hold about 90% of Vietnam's food-delivery orders, with BeFood a distant third. Restaurant-side commissions, which sat at 15–20% a few years ago, now average 25–27.5% and reach 28–30% at the top end, plus 8–10% value-added tax (VAT) charged on top of the commission. On a 30,000-đồng order the kitchen keeps about 22,000 đồng before food cost. From 1 January 2026, under Decree 117/2025 and the abolition of the lump-sum tax regime for online food sellers, the same platforms will withhold 3% VAT and 1.5% personal income tax (PIT) on every order and remit it directly to the tax authority. The customer-acquisition gatekeeper now also holds the operator's tax pen.
01The pain
Ngô Văn Hà runs ten food stores in Ho Chi Minh City's Bình Thạnh district. He told Tuổi Trẻ, the Saigon daily, that lowering the commission paid to ShopeeFood and GrabFood — Vietnam's two dominant food-delivery apps — only buries his listings deeper in the app's search results. Paying more for ads and co-funded discounts grows headline sales while profit shrinks. On a 30,000-đồng order, after a 25–27.5% commission and an 8–10% value-added tax (VAT) charged on top of that commission, his kitchen keeps about 22,000 đồng before food cost.2
Commissions ran 15–20% in the early 2020s. By 2024 the typical rate had climbed to 25–27.5%, with some operators reporting 28–30%.2,3 ShopeeFood and GrabFood together hold roughly 90% of orders, with BeFood a distant third.1 Nguyễn Đỉnh, who runs twenty branches of a Quảng-style noodle chain in Tân Bình, described the same trap to Tuổi Trẻ. Lower commissions hide you; paid placement and co-sponsored discounts eat the margin from the other side.2
From 1 January 2026 a second layer arrives. Decree 117/2025 ends the lump-sum tax regime (a flat household-business tax called thuế khoán) for online food sellers and turns the platforms themselves into tax collectors: ShopeeFood, GrabFood and BeFood will withhold 3% VAT and 1.5% personal income tax (PIT) on every order and remit both directly to the tax office.4 The customer-acquisition gatekeeper now also holds your tax pen.
Further reading
- 1 VnExpress International — ShopeeFood and GrabFood together hold about 90% of Vietnam's food-delivery market, with BeFood a distant third: e.vnexpress.net
- 2 Tuổi Trẻ — operator interviews (Ngô Văn Hà, ten stores in Bình Thạnh; Nguyễn Đỉnh, twenty-branch Quảng-style noodle chain in Tân Bình), historical 15–20% to 25–27.5% commission climb, the 30,000-đồng order example: tuoitre.vn
- 3 GenK — top-end commission running 28–30% on smaller-ticket meals, fee-on-fee stacking, operator-funded discounts as the visibility tax: genk.vn
- 4 EasyInvoice — Decree 117/2025 explainer for household food businesses: end of the lump-sum tax regime, platform-side 3% VAT and 1.5% personal income tax withholding from 1 January 2026: easyinvoice.vn
Operators discussing this
These are real Vietnamese operators talking about this pain in their own words on VOZ — Vietnam's largest tech-and-trade forum board. They are the reason this page exists.
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«các app đều tính phí chiết khấu ~25% ... nếu chạy khuyến mãi đồng tài trợ hoặc giảm sâu để ra đơn thì lỗ quá»
"The apps all charge around 25% commission ... and if you run co-sponsored promotions or deep discounts to get any orders you just lose money."
Xanh SM đi giao đồ ăn, cạnh tranh với Grab và ShopeeFood · VOZ forum-board — thread opened 12 May 2025, ran to 12 pages, latest activity 22 May 2025 — about 363 days ago, with 30 distinct posters (within the 365-day freshness window).
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«Chiết khấu trên đơn hàng của các ứng dụng khác nhau tùy vị trí, quán ăn và thời gian hợp tác, trung bình là 25 - 27,5%. Phí này những năm trước chỉ ở mức khoảng 15 - 20%, sau đó tăng dần.»
"Per-order commission on the different apps varies by location, restaurant and length of partnership, averaging 25–27.5%. A few years ago this fee was only around 15–20%, then it climbed."
Hãng công nghệ 'ăn dày' qua app, nhà hàng, quán ăn đành... nghỉ chơi · VOZ forum-board — 6 pages, 50+ distinct posters, opened October 2023; multi-year arc on the same pain pattern across VOZ Điểm báo board.
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«các app đều tính phí chiết khấu ~25% ... hầu hết các app hiện tại mới lên cũng không dc ưu tiên hiển thị như quảng cáo ngoài việc ai đóng tiền, cũng như phải khuyến mãi mạnh hơn shop khác mới dc hiển thị»
"All the apps charge ~25% commission ... and on top of that, new listings get no visibility unless you pay for ads, and you have to discount harder than the next shop just to show up."
Có anh em nào bán đồ ăn trên app ko ? · VOZ forum-board — original poster is an operator opening 6+ stores on every major app; 3 pages of operator-to-operator Q&A across 20 distinct posters; same pain pattern recurs on VOZ Chuyện trò board across multiple threads 2023–2025.
02Who solves this today
Vietnamese restaurant-management, direct-ordering and conversation-commerce platforms publicly self-marketing to restaurant operators — each one a wedge an operator reaches for to pull repeat orders off ShopeeFood, GrabFood and BeFood. Every homepage was checked live on the date of writing. Inclusion is not endorsement.
Listed providers publicly self-market in one of the wedges named above. Inclusion is not endorsement. Considered and dropped (each WebFetched on the date of writing): haravan.com — broad omnichannel e-commerce stack with strong social and website-builder coverage, but the homepage's restaurant-specific positioning is thinner than the F&B-first vendors listed above; bepos.io — operations and quality-assurance tooling (checklists, audits, P&L) rather than a direct-ordering bypass; gosell.vn — domain unreachable from the fetcher on the date of writing (DNS resolution failure); ShopeeFood, GrabFood and BeFood — the named delivery platforms cited in section 01 as the cause-set, not as solution providers; Tuổi Trẻ, VnExpress, GenK, EasyInvoice are referenced in section 01 as the cited public-record sources; the VOZ forum threads are the community-evidence venue, not vendors.
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