Pattern · Cross-border B2B platform disintermediation of domestic wholesalers

Cross-border B2B platform disintermediation of domestic wholesalers, across countries.

Foreign business-to-business platforms (1688, Alibaba B2B, AliExpress B2B, Temu, etc.) ship directly to small retailers in a national market at fractions of the domestic wholesale price, collapsing the rent-paying domestic wholesaler tier that historically aggregated inventory and credit. The pain accrues to physical wholesalers; the wedge for startups is curated, inspected domestic-supply marketplaces with one-day fulfillment and locally-certified safety/compliance. The pattern shows up in different jurisdictions with country-specific deadlines, fines and vendor ecosystems — but operators face the same underlying squeeze. Filter by country or industry above.